A Honolulu law firm
Honolulu has the most competitive legal market in Hawaii, and this firm was being outranked for nearly every practice area it cared about. Larger firms with bigger budgets held the top spots, and the firm’s site offered little content to distinguish it.
Prospective clients often comparison-shop by searching firm names and practice areas, so being absent from page one was costing the firm cases it never even knew about.
We built deep, genuinely useful practice-area pages, one for each service the firm wanted to grow, written in plain language that answered the questions real clients ask. This depth is what competitive legal terms reward.
We supported those pages with authority links and a clean technical foundation, and we strengthened the firm’s branded search results so its reputation worked in its favor.
Over seven months the firm reached page one for 12 competitive practice-area terms, several of which had been dominated by much larger firms.
Qualified case inquiries from organic search doubled, and the firm finally had a predictable pipeline of leads that did not depend on referrals alone.
We assumed the big firms would always own the top of Google in Honolulu. The practice-area pages they built changed that. Our qualified inquiries from search have doubled.
How we did it
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