Oahu’s warm, humid climate drives year-round demand for AC repair and installation, but this contractor only showed up in its immediate neighborhood. For "near me" searches in nearby areas like Kailua and Pearl City, competitors took the calls.
As a service-area business without a storefront, its Google Business Profile was not configured to compete across the multiple communities it actually served.
Our approach
We led with local SEO. We configured the profile correctly for a service-area business, built service-area pages for each community the contractor covered, and launched a review system to build the prominence that local rankings reward.
We focused on the high-intent, ready-to-book searches that turn into same-week service calls rather than informational queries.
Service-area business profile configuration
Service-area pages for Honolulu, Kailua, Pearl City and more
Review generation across service areas
High-intent "AC repair" and "AC installation" targeting
Map Pack tracking by area
The results
Within three months the contractor reached the top three in the Map Pack across five service areas, capturing the searches that had been going to competitors.
Inbound service calls roughly doubled, and the contractor could finally grow beyond its original neighborhood across the rest of Oahu.
2xservice calls
Top 3in 5 service areas
3 moto map pack
We were only getting calls from our own neighborhood. Now we show up for AC repair across Oahu and our service calls have about doubled.
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